Privacy Policy

STX Beef provides premium beef to our customers across the U.S. and throughout the global marketplace. Critical to this mission is our commitment to upholding the highest standards of data protection for our customers.

This Privacy Policy applies to all website and web applications which link to this policy and are published by STX Beef (“website” or “site”).

If you wish to amend any of the personal information that we hold about you, update your marketing preferences or learn more about how we use your personal information, you can do so at any time by contacting

Information we collect

Information we collect from you can include but is not limited to:

  • Your name
  • Your company name
  • Your title
  • Your email address
  • Your telephone number(s)
  • Your business address
Information we obtain through cookies and similar tools

We use cookies (and similar technologies) and analytics tools across our website to collect information about you. This information can be used to improve the performance of the site and enhance your user experience. We provide detailed information about cookies and similar technologies within our cookie policy. Examples include:

  • Your location – we use cookies to display the version of the site that is most relevant to your location.
  • Your usage – we use cookies to understand how our customers use our website and interact with our communications. For example, we use technology on our website which records user movements, including page scrolling, clicks and text entered. This helps us to identify usability issues and improve the assistance we can provide to users and is also used for aggregated and statistical reporting purposes.
  • Your device – we use cookies to understand what type of device you are using to show you the best version of the site.

If you wish to manage your cookies, please follow the instructions in the “How to manage cookies” section within our cookie policy.

Lawful basis for processing

We only process personal information where we have a lawful basis for doing so, such as the following:

  • User consent – This is where you have given us explicit permission to process personal information for a given purpose. You have the right to withdraw this consent at any time. You can manage your preferences by contacting
  • Legitimate business purposes – This is where we have a legitimate interest, as a business, to process personal information. For example, where we are aware of copyright infringements on our site, it is in our legitimate interests as a business to identify those responsible. We take due care to balance our interests against your right to privacy.
How we use your personal information

We collect personal information for these main reasons:

  1. To provide our service – We require some of your basic personal information so our services work as you would expect.
  2. To improve and maintain performance – In order to provide you with the best possible user experience and value, we need to make sure that our products and services work as they should. Using personal information helps us understand how our readers experience our website and services, so we can make improvements.
  3. To personalize our products and services – We improve your experience of our products and services by personalizing parts of our website and apps with the information you give us and what we learn about you. This includes showing you articles you may be interested in and recommending emails you may wish to sign up to.
  4. Recruitment – If you apply for a role via our website, we will process your information in order to facilitate the application process.
    We do not share your personal information with anyone.
    We do not disclose your personal information to any other business entity or person for any reason.
How long we retain your personal information

We retain the majority of your personal information for as long as you are an active user of our site and continue to access our content, products and services.

If you become inactive and are no longer a subscriber, we may delete elements of the information associated with your account.

Where we don’t need to keep all your information in full, we will obfuscate or aggregate it, for example, web activity logs and survey responses. This is to ensure that we do not retain your information for any longer than is necessary.

It is sometimes necessary for us to keep your personal information for longer periods of time, for example:

  • If there is a statutory requirement to retain it;
  • If we require the information for legal reasons or there is a legitimate business need for us to retain it;
  • To ensure we do not contact you if you have asked us not to.
How we keep your personal information secure

We have appropriate technical and administrative security measures in place to help ensure that our users’ information is protected against unauthorized or accidental access, use, alteration, or loss. We use encryption technology to protect your personal information when you order products or services from us.

Your rights

Under data protection laws, you have rights as an individual in relation to the personal data we hold about you. These rights include:

  • The right to object to direct marketing – your preferences, including in relation to direct marketing;
  • The right to access the personal data that we process about you;
  • The right to request the deletion of your personal data;
  • The right to request the rectification of your personal data

You can exercise these rights by contacting

You also have the right to lodge a complaint with a supervisory authority. The FTC encourages consumers to file a complaint whenever they have been the victim of fraud, identity theft, or other unfair or deceptive business practices. They can do it online, or by calling the FTC’s Consumer Response Center at 1-877-FTC-HELP (1-877-382-4357).

Where this Privacy Policy applies

Our website is not intended for children under 16 years of age. We do not intentionally collect or use any information from children.

Our website may contain links to third party websites which are not subject to this privacy policy. We are not responsible for their content, use of personal information or security practices.

If you have questions regarding the processing of your personal information, please contact

Changes to this Privacy Policy

This policy is effective beginning 07/012020.
Any changes we may make to this Privacy Policy will be posted on this page. If changes are significant, we may choose to notify you by email or to clearly indicate on our home page that the policy has been updated.